Sales coordination and structural complexity : a national-international comparison
Jakob Rehme; Christian Kowalkowski and Daniel Nordigården
| Year of publication: |
2013
|
|---|---|
| Authors: | Rehme, Jakob ; Kowalkowski, Christian ; Nordigården, Daniel |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 6, p. 514-522
|
| Subject: | Multinational companies | Key accounts | Sales management | Key account management | KAM program | Sales coordination | Purchasing coordination | Project selling | Solutions selling | Key-Account-Management | Verkauf | Selling | Multinationales Unternehmen | Transnational corporation | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution | B-to-B-Marketing | Business-to-business marketing | Projektmanagement | Project management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790079