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Sales effects of in-store advertising

Arch G. Woodside and Gerald L. Waddle
Year of publication:
1975
Authors: Woodside, Arch G. ; Waddle, Gerald L.
Published in:
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 15.1975, 3, p. 29-33
Subject: Werbungsbetrieb | Vereinigte Staaten
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