Sales force analytics and optimization for the solution selling firm : leveraging operational sales data to optimize sales force assignments
von Johannes Kunze von Bischhoffshausen
| Year of publication: |
2016
|
|---|---|
| Authors: | Kunze von Bischhoffshausen, Johannes |
| Institutions: | Karlsruher Institut für Technologie (degree granting) |
| Publisher: |
Karlsruhe |
| Subject: | Leistungsbündel | Bundling strategy | Vertrieb | Physical distribution | Vertriebs-Informationssystem | Sales information system | Personaleinsatzplanung | Crew scheduling | Mathematische Optimierung | Mathematical programming | Einzelfertigung | Kundenbindung | Vertriebsorganisation | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 182 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Karlsruher Institut für Technologie (KIT), 2016 |
| Notes: | Literaturverzeichnis: Seiten 159-168 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504476