Sales force automation use and salesperson performance
by Murat Serdaroglu
| Year of publication: |
2010
|
|---|---|
| Authors: | Serdaroglu, Murat |
| Subject: | Außendienst | Field sales force | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Return on Investment | Return on investment | Performance-Messung | Performance measurement |
| Extent: | Online-Ressource (PDF-Datei: V, 293 S., 2 MB) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Paderborn, Univ., Diss., 2009 |
| Notes: | Zsfassung in dt. und engl. Sprache Systemvoraussetzungen: Acrobat Reader Online-Ausg.: |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003931999