Sales force control in the area of value-based selling and Industry 4.0 : smart self-control based on salesperson business model
Saïd Echchakoui, Riadh Ladhari
| Year of publication: |
2024
|
|---|---|
| Authors: | Echchakoui, Saïd ; Ladhari, Riadh |
| Subject: | Business model | Industry 4.0 | Marketing analytic | Sales force control | Smart control | Value-based selling | Geschäftsmodell | Verkaufspersonal | Salespeople | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Vertrieb | Physical distribution |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00251-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138157