Sales management control level and competencies : antecedents and consequences
Year of publication: |
2009
|
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Authors: | Piercy, Nigel ; Cravens, David W. ; Lane, Nikala |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 4, p. 459-467
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Außendienst | Field sales force | Qualifikation | Occupational qualification | Performance-Management | Performance management | Führungsstil | Leadership style |
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