Sales management control strategies in banking : strategic fit and performance impact
Florian Mueller
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Mueller, Florian ; Mueller, Florian |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Bank | Strategisches Management | Strategic management | Verkauf | Selling | Deutschland | Germany | Kundengeschäft | Controlling |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 398 S. graph. Darst., Kt |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Wiesbaden, EBS Univ. für Wirtschaft u. Recht i. Gr., EBS Business School, Diss., 2010 |
| ISBN: | 978-3-8349-2653-1 |
| Classification: | Banken, Versicherungen ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652909