Sales manager influence of new product adoption by their salesforce : a theoretical perspective
Year of publication: |
May/June 2017
|
---|---|
Authors: | McAmis, Gregory T. ; Forbes, Lukas P. |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 33.2017, 3, p. 539-546
|
Subject: | Sales | Sales Management | New Product Introduction | Social Information Processing | Innovation | Verkauf | Selling | Verkaufspersonal | Salespeople |
-
Benefits on sales generated by innovation
Taques, Fernando Henrique, (2022)
-
Closing techniques for selling software innovations
Kozludzhova, Katerina, (2021)
-
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella, (2016)
- More ...
-
Salesperson directive modification intention : a conceptualization and empirical validation
McAmis, Gregory T., (2015)
-
Stan, Simona, (2012)
-
Stan, Simona, (2021)
- More ...