Sales promotion : concepts, methods, and strategies
Robert C. Blattberg ; Scott A. Neslin
| Year of publication: |
1990
|
|---|---|
| Authors: | Blattberg, Robert C. ; Neslin, Scott A. |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice Hall |
| Subject: | Sales-promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 513 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-788167-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004086189