Sales promotion
Scott A. Neslin
| Year of publication: |
2006
|
|---|---|
| Authors: | Neslin, Scott A. |
| Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 310-338
|
| Subject: | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003335137