Sales : response model in marketing revisited in the times of uncertainty and global turmoil
Debasish Roy
| Year of publication: |
2021
|
|---|---|
| Authors: | Roy, Debasish |
| Subject: | Chaos theory | Hopf Bifurcation (Critical) Value | Kinked Sales Curve | Lorenz Equations | Reformed Sales - Response Model (RSRM) | Sales - Response Model | Marktforschung | Market research | Marketing | Werbewirkung | Advertising effects | Chaostheorie | Absatz | Sales | Verkauf | Selling | Schätztheorie | Estimation theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2020-0050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012656913