Sales strategies considering consumer purchasing preferences for imperfect complementary products
Year of publication: |
2022
|
---|---|
Authors: | Ren, Wenwen ; Liu, Yong ; Zhang, Qi ; Wang, Xiao-ying |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 2, p. 164-182
|
Subject: | Consumer purchasing preferences | Imperfect complementary products | Sales strategy | Complementary elasticity | Coordination mechanism | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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