Sales strategies considering consumer purchasing preferences for imperfect complementary products
Wen-wen Ren, Yong Liu, Qi Zhang, Xiao-ying Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Ren, Wenwen ; Liu, Yong ; Zhang, Qi ; Wang, Xiao-ying |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 2, p. 164-182
|
| Subject: | Consumer purchasing preferences | Imperfect complementary products | Sales strategy | Complementary elasticity | Coordination mechanism | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Komplementärgüter | Complementary goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00291-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178087