Extent: | XIV, 234 S. : graph. Darst. |
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Type of publication: | Book / Working Paper
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Language: | English |
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Notes: | Includes bibliographical references and index. - Previous ed.: London : McGraw-Hill, 1992 |
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ISBN: | 0-566-07995-x |
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Classification: | Marketing |
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Source: | |
Persistent link: https://www.econbiz.de/10004378327