Salesforce social media use, adaptive selling behaviour and consumer outcomes in consumer electronics : an emerging market perspective
Mohammed Majeed, Seidu Alhassan, Charles Asare, Iddrisu Mohammed and Kwame Simpe Ofori
| Year of publication: |
2024
|
|---|---|
| Authors: | Majeed, Mohammed ; Al-Hassan, Seidu ; Asare, Charles ; Mohammed, Iddrisu ; Ofori, Kwame Simpe |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 25.2024, 4, p. 654-682
|
| Subject: | adaptive selling | consumer electronics | consumer outcomes | emerging market | Salesforce | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Schwellenländer | Emerging economies | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2023.2230415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183422