Salespeople, fairness, and buyer satisfaction : what about emotions?
Year of publication: |
July-September 2017
|
---|---|
Authors: | Siadou-Martin, Béatrice ; Vidal-Zeballos, David ; Poujol, Juliet F. ; Tanner, John F. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 3, p. 221-233
|
Subject: | B-to-B relationships | emotions | fairness | industrial marketing | business marketing | Lieferantenmanagement | Supplier relationship management | Emotion | Marketing | Kundenzufriedenheit | Customer satisfaction | Gerechtigkeit | Justice |
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