Salesperson competitive intelligence and performance : the role of product knowledge and sales force automation usage
Babu John Mariadoss; Chad Milewicz; Sangwon Lee; Arvin Sahaym
| Year of publication: |
2014
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|---|---|
| Authors: | Mariadoss, Babu John ; Milewicz, Chad ; Lee, Sangwon ; Sahaym, Arvin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 136-145
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| Subject: | Salesperson product knowledge | Competitive intelligence behaviors | Performance | Sales force automation | Verkaufspersonal | Salespeople | Außendienst | Field sales force | Wettbewerbsanalyse | Competitive analysis | Wissensmanagement | Knowledge management | Automatisierung | Automation | Informationstechnik | Information technology | Betriebliches Informationssystem | Business intelligence system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359363