Same, same but different! : new service development in the context of emerging markets : a review
Anna Dubiel and Prokriti Mukherji
| Year of publication: |
2022
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|---|---|
| Authors: | Dubiel, Anna ; Mukherji, Prokriti |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 5, p. 1226-1251
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| Subject: | Bibliometric analysis | Bottom-of-the-Pyramid | Emerging markets | International marketing | New service development | Service launch | Subsistence marketplaces | Text mining | Schwellenländer | Emerging economies | Bibliometrie | Bibliometrics | Dienstleistungssektor | Service industry | Internationales Marketing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2021-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455462