"Same, same-but different!" on consumers' use of corporate PR media in sports
Verena Burk, Christoph G. Grimmer, and Tim Pawlowski (University of Tübingen)
| Year of publication: |
July 2016
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| Authors: | Burk, Verena ; Grimmer, Christoph G. ; Pawlowski, Tim |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 4, p. 353-368
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| Subject: | public relations | media consumption | communication | sport consumer behavior | sport economics | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Sport | Sports | Sportmarketing | Sports marketing | Kommunikationsmedien | Communication media | Sportökonomik | Sports economics | Kommunikation | Communication | Mediennutzung | Media usage | Profisport | Professional sports |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2015-0180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560012