Sampling and sample size in B2B marketing : current practices and recommendations
Pablo Cabanelas, Roberto Mora Cortez, Hugo Pérez-Moure, Jesús F. Lampón
| Year of publication: |
2025
|
|---|---|
| Authors: | Cabanelas, Pablo ; Mora Cortez, Roberto ; Pérez-Moure, Hugo ; Lampón, Jesús F. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 71-86
|
| Subject: | Industrial marketing | Methodology | Quantitative research | Sample size | Sampling | Systematic literature review | Stichprobenerhebung | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.12.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331966