THE SAMSUNG WAY - Its stylish, feature-jammed gadgets are racking up design awards, and the company is rapidly muscling its way to the top of consumer brand awareness surveys. More surprising, the South Korean consumer electronics giant is defying conventional wisdom by focusing on hardware and manufacturing products itself. The strategy depends on a steady stream of hit products. How long will ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2003 (16.06.), p. 46-49