Samsung vs. Apple : how different communication strategies affect consumers in Portugal
Year of publication: |
2021
|
---|---|
Authors: | Almeida, Margarida ; Sousa, Eva ; Rodrigues, Carolina ; Candeias, Maria Beatriz ; Au-Yong-Oliveira, Manuel |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 11.2021, 1/19, p. 1-14
|
Subject: | advertisement | Apple | marketing strategy | Samsung | social media | Portugal | Marketingmanagement | Marketing management | Social Web | Social web | Apfel | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Südkorea | South Korea |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci11010019 [DOI] hdl:10419/240111 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Choi, Chang-Won, (2022)
-
Holiday, Steven, (2023)
-
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma, (2022)
- More ...
-
Samsung vs. Apple: How different communication strategies affect consumers in Portugal
Almeida, Margarida, (2021)
-
University spin-off firms' internationalization: Importance of skills
Geenhuizen, Marina Van, (2015)
-
Drivers of innovation capacity and consequences for open innovation
Walter, Cicero Eduardo, (2021)
- More ...