Satisfaction guaranteed : the making of the American mass market
Susan Strasser
| Year of publication: |
2004 ; [Nachdr.]
|
|---|---|
| Authors: | Strasser, Susan |
| Publisher: |
Washington, D.C. : Smithsonian Books |
| Subject: | Advertising | United States | Psychological aspects | History | Consumers | Sales promotion | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 339 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: New York: Pantheon Books, 1989 |
| ISBN: | 1-58834-146-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004800040