Satisfaction in the context of customer co-production : a behavioral involvement perspective
David M. Hunt, Stephanie Geiger-Oneto and Philip E. Varca
| Year of publication: |
2012
|
|---|---|
| Authors: | Hunt, David M. ; Geiger-Oneto, Stephanie ; Varca, Philip E. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 5, p. 347-356
|
| Subject: | Landwirtschaftliche Betriebsform | Farming system | Direktmarketing | Direct marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009668450