Satisfaction, sacrifice, surprise: Three small steps create one giant leap into the experience economy
Year of publication: |
2000
|
---|---|
Authors: | Pine II, B.Joseph ; Gilmore, James H. |
Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 28.2000, 1, p. 18-23
|
Saved in:
Saved in favorites
Similar items by person
-
WELCOME TO THE EXPERIENCE ECONOMY
Pine II, B.Joseph, (1998)
-
THE FOUR FACES OF MASS CUSTOMIZATION
Gilmore, James H., (1997)
-
Customer experience places: the new offering frontier
Gilmore, James H., (2002)
- More ...