Satisfaction, sacrifice, surprise: Three small steps create one giant leap into the experience economy
Year of publication: |
2000
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Authors: | Pine II, B.Joseph ; Gilmore, James H. |
Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 28.2000, 1, p. 18-23
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