Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Year of publication: |
2021
|
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Authors: | Khan, Sania ; Salim, Ansa |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 6, p. 594-606
|
Subject: | customer attitude | customer preferences | eco-friendly products | green cosmetics | Green cosmetics | Motivating factors | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Kosmetik | Cosmetics | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Motivation | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management |
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