Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Year of publication: |
June 2018
|
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Authors: | Gijsbrechts, Els ; Campo, Katia ; Vroegrijk, Mark |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 2, p. 270-288
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Subject: | Hard discounter | Consumer spending | Multiple-store shopping | Shopping-trip organization | Grocery retailing | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Privater Konsum | Private consumption | Lebensmittelhandel | Food trade | Sparen | Savings | Discounter | Discounters |
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