SC Johnson builds business at the base of the pyramid
Year of publication: |
2007
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Authors: | Johnson, Scott |
Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 26.2006/07, 6, p. 6-17
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Subject: | Multinationales Unternehmen | Transnational corporation | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development | Internationaler Markteintritt | International market entry | Waschmittelindustrie | Detergent industry | Amerikanisch | American | Nigeria |
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