Scalable target marketing : distributed Markov chain Monte Carlo for Bayesian hierarchical models
Federico (Rico) Bumbaca, Sanjog Misra, and Peter E. Rossi
| Year of publication: |
2020
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|---|---|
| Authors: | Bumbaca, Federico ; Misra, Sanjog ; Rossi, Peter E. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 999-1018
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| Subject: | Bayesian hierarchical model | distributed Markov chain Monte Carlo | target marketing | Theorie | Theory | Markov-Kette | Markov chain | Bayes-Statistik | Bayesian inference | Monte-Carlo-Simulation | Monte Carlo simulation | Statistische Verteilung | Statistical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720952410 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391103