Scale development for breakfast cereals using the Kelly repertory grid technique
Michael Pepe
| Year of publication: |
2013
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|---|---|
| Authors: | Pepe, Michael |
| Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 24421066. - Vol. 9.2013, 2, p. 121-132
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117445