Scale development for the practices involved in creating value propositions in the exhibition industry : service-dominant logic with a mixed-methods approach
Jin-Soo Lee, Sangwon Park
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Jin-soo ; Park, Sangwon |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 99.2023, p. 1-22
|
| Subject: | Exhibition | MICE | Scale development | Service-dominant logic | Value proposition | Service-Dominant Logic | Veranstaltungswirtschaft | Event sector | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104780 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320864