Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Tim Mazzarol, Peter Malone and Sophie Reboud
| Year of publication: |
2017
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|---|---|
| Authors: | Mazzarol, Tim ; Malone, Peter ; Reboud, Sophie |
| Published in: |
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy. - Cham, Siwtzerland : Springer, ISBN 978-3-319-49540-8. - 2017, p. 147-174
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| Subject: | Sozialkapital | Social capital | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Innovationsdiffusion | Innovation diffusion | Unternehmensnetzwerk | Business network | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-49542-2_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663005