Scarcity appeals in advertising : the moderating role of expectation of scarcity
Year of publication: |
April-June 2016
|
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Authors: | Mukherjee, Ashesh ; Lee, Seung Yun |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 2, p. 256-268
|
Subject: | Bestandsmanagement | Inventory management | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | USA | United States |
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