Scheduling content on social media : theory, evidence, and application
Year of publication: |
November 2018
|
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Authors: | Kanuri, Vamsi K. ; Chen, Yixing ; Sridhar, Shrihari |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 6, p. 89-108
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Subject: | circadian rhythms | content strategy | decision support system | genetic algorithm | social media | Social Web | Social web | Management-Informationssystem | Management information system | Scheduling-Verfahren | Scheduling problem | Content Management | Content management |
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