Scheduling TV advertisements via genetic algorithm
Kateryna Czerniachowska
| Year of publication: |
2019
|
|---|---|
| Authors: | Czerniachowska, Kateryna |
| Published in: |
European journal of industrial engineering : EJIE. - Genevè : Inderscience Enterprises Ltd., ISSN 1751-5254, ZDB-ID 2384377-9. - Vol. 13.2019, 1, p. 81-116
|
| Subject: | scheduling | media planning | advertising | genetic algorithm | heuristics | Evolutionärer Algorithmus | Evolutionary algorithm | Heuristik | Heuristics | Scheduling-Verfahren | Scheduling problem | Werbung | Advertising | Werbeträger | Advertising media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIE.2019.10019373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012049437