Scientific and methodical approaches to analysis of enterprise development potential

The modern state of the Ukrainian economy urge enterprises to search for new possibilities of their development, which makes the study subject topical. The article systemises existing approaches to analysis of the potential of enterprise development and marks out two main scientific approaches: first is directed at analysis of prospects of self-development of the economic system; the second - at analysis of probability of possibilities of growth. In order to increase the quality of the process of formation of methods of analysis of potential of enterprise development, the article offers an organisation model of methods and characterises its main elements. It develops methods of analysis, in the basis of which there are indicators of potentialogical sustainability. Scientific novelty of the obtained results lies in a possibility of identification of main directions of enterprise development with the use of the enterprise development potential ration: self-development or probability of augmenting opportunities, which is traced through interconnection of resources and profit.