Scoping and aligning CRM strategy in higher education institutions : practical steps
Basel Khashab, Stephen Gulliver and Rami M. Ayoubi
| Year of publication: |
2022
|
|---|---|
| Authors: | Khashab, Basel ; Gulliver, Stephen R. ; Ayoubi, Rami M. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 7, p. 627-651
|
| Subject: | CRM | higher education | marketing strategy | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Dienstleistungsqualität | Service quality | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1823458 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013492877