Scrutinizing the effects of pop-up stores' retailscape on young Chinese tourists' emotion and patronage intention
| Year of publication: |
2024
|
|---|---|
| Authors: | Lyu, Jiayi ; Wong, Cora Un In ; Li, Zhuo ; Ren, Lianping |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 3, p. 383-399
|
| Subject: | Emotion | Patronage intention | Pop-up stores | Retailscape | Young Chinese tourists | Young Chinese tourists' experience | China | Urlaubsverhalten | Holiday behaviour | Jugendliche | Youth | Chinesen | Chinese (People) | Konsumentenverhalten | Consumer behaviour | Internationaler Tourismus | International tourism |
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