SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Raouf Ahmad Rather, Sıddık Bozkurt, Imran Khan, Tan Vo-Thanh, Amir Zaib Abbasi and Tareq Rasul
| Year of publication: |
2024
|
|---|---|
| Authors: | Rather, Raouf Ahmad ; Bozkurt, Sıddık ; Khan, Imran ; Vo-Thanh, Tan ; Abbasi, Amir Zaib ; Rasul, Tareq Faizur |
| Subject: | Brand co-creation | COVID-19 crisis | customer brand engagement | involvement | PROCESS | service-dominant logic | Coronavirus | Kundenintegration | Customer integration | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2192726 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553248