Search and social : the definitive guide to real-time content marketing
Rob Garner
| Year of publication: |
2013
|
|---|---|
| Authors: | Garner, Rob |
| Publisher: |
Indianapolis, Ind. : Wiley |
| Subject: | Social Web | Social web | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Rechnerbetrieb | Computer operations | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 380 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Real-time publishing and marketing -- Understanding search and social -- Ramping up for a real-time content marketing strategy -- Market research and content types -- Content strategy: auditing, easement, and planning -- Creating effective and engaging content -- Social network platforms -- Blogs, Google news, and press releases -- Developing and engaging in real-time communities -- Technical considerations and implementation -- Video and images -- More considerations for real-time content marketing, search, and social -- Social media management -- Metrics and measurement. |
| ISBN: | 978-1-118-26438-6 ; 978-1-118-28721-7 ; 978-1-118-28341-7 ; 978-1-118-28467-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754107