Search engine advertising adoption and utilization : an empirical investigation of inflectional factors
Hamed Jafarzadeh, Aybüke Aurum, John D’Ambra, Babak Abedin, and Behrang Assemi
| Year of publication: |
2015
|
|---|---|
| Authors: | Jafarzadeh, Hamed ; Aurum, Aybüke ; D'Ambra, John ; Abedin, Babak ; Assemi, Behrang |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 25.2015, 4, p. 402-427
|
| Subject: | paid search | SEA adoption | search engine advertising | sponsored search | structural equation modeling | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbung | Advertising | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398671