Search engine optimization : the long-term strategy of keyword choice
Anett Erdmann, Ramón Arilla, José M. Ponzoa
| Year of publication: |
2022
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|---|---|
| Authors: | Erdmann, Anett ; Arilla, Ramón ; Ponzoa, José M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 650-662
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| Subject: | Branded queries | Digital marketing | Keywords cost | Long-run convergence. | Search engine optimization | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185025