Search engine optimization : what drives organic traffic to retail sites?
Michael R. Baye (Department of Business Economics and Public Policy, Kelley School of Business, Indiana University, Bloomington), Babur De los Santos (Department of Economics, Clemson University, Clemson), Matthijs R. Wildenbeest (Department of Business Economics and Public Policy, Kelley School of Business, Indiana University, Bloomington)
| Year of publication: |
2016
|
|---|---|
| Authors: | Baye, Michael R. ; De los Santos, Babur ; Wildenbeest, Matthijs R. |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 25.2016, 1, p. 6-31
|
| Subject: | Einzelhandel | Retail trade | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450112