Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods
| Year of publication: |
2009
|
|---|---|
| Authors: | Huang, Peng ; Lurie, Nicholas H. ; Mitra, Sabyasachi |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 2, p. 55-69
|