Searching for information in marketspace: Does the form -- Product or service -- Matter?
| Year of publication: |
1997
|
|---|---|
| Authors: | Venkatraman, Meera ; Dholakia, Ruby Roy |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 11.1997, 4-5, p. 303-316
|