Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Maria Bartschat, Gerrit Cziehso, Thorsten Hennig-Thurau
| Year of publication: |
2022
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|---|---|
| Authors: | Bartschat, Maria ; Cziehso, Gerrit P. ; Hennig-Thurau, Thorsten |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 393-409
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| Subject: | EWOM | Fractional regression | Information search behavior | Social media | Word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Internet | Online-Marketing | Internet marketing | Kommunikation | Communication | Internetnutzung | Internet usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168061