Second screening : measuring second screen user behavior in a social television viewing environment
Year of publication: |
2020
|
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Authors: | Guo, Miao |
Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 22.2020, 2, p. 97-116
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Subject: | Fernsehnutzung | Television usage | Mediennutzung | Media usage | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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