Section II: How Do Markets Function and Evolve? - Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
| Year of publication: |
1999
|
|---|---|
| Authors: | John, George ; Weiss, Allen M. ; Dutta, Shantanu |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, SPECI, p. 78-91
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