Securing business-to-business relationships : the impact of switching costs
Markus Blut, Heiner Evanschitzky, Christof Backhaus, John Rudd, Michael Marck
| Year of publication: |
2016
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|---|---|
| Authors: | Blut, Markus ; Evanschitzky, Heiner ; Backhaus, Christof ; Rudd, John ; Marck, Michael |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 82-90
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| Subject: | Buyer-seller relationships | Switching costs | Purchase behavior | Customer satisfaction | Mixed-method approach | Wechselverhalten | Switching behaviour | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447495