Seduced by their proactive image? : on using auto communication to enhance CSR
Year of publication: |
2008
|
---|---|
Authors: | Hagen, Øivind |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 11.2008, 2, p. 130-144
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Kfz-Industrie | Automotive industry |
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