Seeing Digital Piracy in a New Light : Effects Causes and Reframing of Online Piracy from a Marketing Perspective

This paper explores digital piracy, otherwise known as digital intellectual property theft. After addressing the causes ethics and responses to piracy, we explore the implications of piracy from a marketing perspective. Digital piracy is shown in the light of a model of the consumer journey in e-commerce known as the conversion funnel model. Particular attention is paid to the plight of independent individual publishers of digital content

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Year of publication:	[2021]
Authors:	Arney, Nathanael
Publisher:	[S.l.] : SSRN
Subject:	Urheberrechtsverletzung \| Copyright infringement \| Produktpiraterie \| Product counterfeiting \| Internet \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Online-Handel \| Online retailing

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Extent:	1 Online-Ressource (8 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 26, 2021 erstellt
Other identifiers:	10.2139/ssrn.3834761 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013228951